This Christmas you make miracles happen
"This Christmas you make miracles happen" is a joint campaign of the For Our Children Foundation, I DO ADVERTISING and IDEAS LAB, which included 22 companies and proved that charity is more than sending an SMS or donating second-hand clothes. Charity passes through every one of us, though our personal input, commitment and support for those in need. "This Christmas you make miracles happen" proved that organising a charity lunch and a movie evening in the office not only will team up the employees of a company and will make them feel significant, but will save at least one child from being abandoned.Main partners of the campaign were J POINT GROUP, the advertising agencies I DO ADVERTISING, Ideas Lab and Studio Kipo, which designed the concept of the campaign, created its vision and website www.yourmiracles.eu. In addition, their key partners were iMC Communications, Business Park Sofia and BBLF.